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Planning For Profitability: A Workbook

A Grupo AVARI Signature System Series

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Metrics Matter: A Quick Guide

Coming soon - Brand Strategy System

Gauge the effectiveness of your brand's impact.

Go To Market Techniques

Coming soon - Product Planning Toolkit

Reach your customers with this helpful guide

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EP. 01 – ON ENTREPRENEURSHIP AND ART

On our first-ever episode, Tisha talks about “making it” and all the “trying” on the way there. She shares her thoughts about her favorite artists, and why building businesses is like creating art.

Ep. 02 – On Pursuing Profitability and Passion

On our 2nd episode, Tisha talks about one of the questions she gets asked the most about, “where does profitability come in when you’re pursuing a passion?”.

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Business for Breakfast

Tune in weekly to Business for Breakfast with Tisha Colibao, Founder and CEO of Grupo AVARI as she tries to navigate through entrepreneurship – as a 1st generation business owner, a Professional Pakialamera (Meddler), a recovering micromanager, and a feminist-in-progress.

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Here's why ↓↓↓ Profits: >> a strong brand a

Our Brand Strategy Module is basically free. This $Our Brand Strategy Module is basically free. This module is your guide to building a brand positively impacts your bottomline. This module is three-pronged: focus on your ideal paying customers, focus on your brand, and focus on visually representing who you are. Volume 1: Buyer Persona Are you obsessed with your customers? You should be. Understanding their motivators, purchase decisions, lifestyles, and preferences will affect your revenue. In this volume, we cover how to create your ideal paying customer's persona so that you can stop believing that "everyone's the target". Volume 2: Brand Persona After creating your buyer's persona, we then decide how your business behaves so that your buyers don't ignore you. Different brand personas resonate with different buyers. We cover the development process in this volume. Volume 3: Brand Strategy After Volumes 1 and 2, we now cover how to put it all together. What should your brand strategy document have? And how will should this strategy be applied for visually stunning collaterals? After all, anyone who creates anything for your brand + business needs to refer to this. These modules and volumes are locked inside The Vault by @grupoavari Have you opened it yet? DM us or comment "PLAN" and we'll send you the link to it. . . . #brandstrategy #marketingbudget #brandmarketing #freeconsultation #asktheexpert #brandandbusiness #askaway #ceolife #cmo #fractionalcmo #cmoondemand #entreprenuerminds #startupadvice #startupfounder #femalefounder #womeninvestinginwomen #womeninbusiness #womenceo$

Today we focus on your ideal paying customers - th $Today we focus on your ideal paying customers - the people you are commercially relevant to, the people you want opening their wallets for you and your business. When we talk about your ideal paying customers, I want us to think about similarity bias, too. Similarity Bias is a cognitive bias, and cognitive bias is something that everybody has. These are errors in the way everybody thinks, and it affects the way we process, interpret, and react to the information around us. So this type of cognitive bias called similarity bias is our tendency to select and prefer people that resemble us more. So with this, we want to be strategic in how our business behaves. Your behavior should be something that resonates with your target customers on a personal level. I ask you this, are you obsessed with your customers? And there is no other answer to this. It should only be YES. You should be obsessed with your customers. This is the only way you can curate having similar personalities and values with your buyers. Doing that forms trust. And this trust forms a bond between the business and the buyer. And so that your buyers and your clients start believing that your business, your products, and your services are more meaningful. They have more value and they are more desirable. This affects your brand equity. And that impacts your business equity, too. #brandmarketing #fractionalcmo #cmoondemand #brandstrategy #asktheexpert #startupfounder #womeninbusiness #$

Your brand strategy affects your bottomline. Up t $Your brand strategy affects your bottomline. Up to you how much of a money-making machine you can make it to be. Here in @grupoavari , we talk about how you can make your brand your business' economic engine. Let's stay in touch.. . . . . #brandstrategy #marketingbudget #brandmarketing #brandandbusiness #ceolife #cmo #fractionalcmo #cmoondemand #entreprenuerminds #startupadvice #startupfounder #femalefounder #womeninvestinginwomen #womeninbusiness #womenceo$

Consumers today don't just buy products or service $Consumers today don't just buy products or services; they buy into a lifestyle and the values that a brand represents. This means that to truly connect with your target audience, you must focus not just on what you offer, but on the experience and lifestyle you provide. By developing a strong brand strategy that aligns with your values and speaks directly to your target market, you can differentiate yourself in a crowded marketplace and build a loyal following of customers who believe in your vision. But brand strategy isn't just about marketing and messaging; it's also about understanding your customers' needs and purchase motivators, and developing products and services that meet those needs in a compelling way. By putting yourself in your customers' shoes and truly understanding what makes them want to buy from you, they can be incentivized to open their wallets for you. . . #brandstrategy #marketingbudget #brandmarketing #brandandbusiness #ceolife #cmo #fractionalcmo #cmoondemand #entreprenuerminds #startupadvice #startupfounder #femalefounder #womeninvestinginwomen #womeninbusiness #womenceo$

$No sht, Sherlock. But let's talk about it ↓↓↓ Whether you're starting out, you want to do a brand refresh, you're relaunching your brand, expanding into new markets, maybe preparing to be publicly listed or take on new investors --- you need to make a plan. To do so, you need to know what state the business is in, with respect to the industry that you try to exist in, the market that you're trying to sell, the players with whom you coexist. Where do you actually stand, and how do they affect your success? We need data, facts, statistics, so that we can make sound, logical projections. Leave your feelings at the door, please. . . . . #brandstrategy #marketingbudget #brandmarketing #brandandbusiness #ceolife #cmo #fractionalcmo #cmoondemand #entreprenuerminds #startupadvice #startupfounder #femalefounder #womeninvestinginwomen #womeninbusiness #womenceo$

This module is where we refine your business strat $This module is where we refine your business strategy and get a head start. Across three volumes, we go into the critical things you need to evaluate and set your business up to succeed: Business Baseling, Assessing Your Market, Product Planning. These modules and volumes are locked inside The Vault by @grupoavari Have you opened it yet? DM us or comment "PLAN" and we'll send you the link to it. . . . . . #brandstrategy #marketingbudget #brandmarketing #brandandbusiness #ceolife #cmo #fractionalcmo #cmoondemand #entreprenuerminds #startupadvice #startupfounder #femalefounder #womeninvestinginwomen #womeninbusiness #womenceo$

Period. --- Our Planning for Profitability Serie

TL;DR ↓↓↓ It’s something you didn’t know $TL;DR ↓↓↓ It’s something you didn’t know you needed. Your business will thank you for it. Planning for Profitability covers 3 important aspects: Business Planning, Brand Strategy, & Brand Marketing Welcome to one of @grupoavari Grupo AVARI's Signature Systems, Planning for Profitability. DM us or comment "PLAN" and we'll send you the link to it. . . . #brandstrategy #marketingbudget #brandmarketing #brandandbusiness #ceolife #cmo #fractionalcmo #cmoondemand #entreprenuerminds #startupadvice #startupfounder #femalefounder #womeninvestinginwomen #womeninbusiness #womenceo$

Your plans for profitability will carry weight in

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YOUR RESOURCE HEIST AWAITS.

Resources That Matter

Planning For Profitability: A Workbook

Metrics Matter: A Quick Guide

Coming soon - Brand Strategy System

Go To Market Techniques

Coming soon - Product Planning Toolkit

INSIGHTS STRAIGHT TO YOUR INBOX

NO MORE SECOND GUESSES:

Much like life, the best resources are (almost) free.

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Business for Breakfast

STAY CONNECTED!

grupoavari

You got this.

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