The Challenge: A non-profit organization needed to raise Php 1,000,000 for a disaster recovery and livelihood program.
Our Solution: We developed and implemented a donation campaign based on an aspirational marketing approach while optimizing experiences pre-, during, and post-donation to encourage sharing online and among the donors’ intimate networks.
Our Results: The organization has raised 140% of their target in only 6 months, and has been equipped with optimized brand experiences to continue the fundraising initiative after the campaign to expand the reach of the livelihood program.