INFLUENCE, REIMAGINED

PROJECT ICONIC

Let's go.

This isn't just about popularity; it's about profitability.

It’s about your personal narratives becoming a revenue-generating powerhouse and you become a key opinion leader in your industry.

Welcome to
Project Iconic.

This is where storytelling meet business development, and personal brands transform into economic engines.

from brand equity to bottomline.

Let’s face it – you’re amazing at what you do.

But how do you get everybody else to believe it?

GET STARTED

step into a new era of
influence and revenue generation

Project Iconic is AVARI’s brand and business advisory for founders, industry visionaries, and business leaders. We use the power of lifestyle marketing and PR, to build brand equity and thought leadership, because founders with stronger personal brands are more likely to have successful ventures.

Get started

Captivate attention,
then compel action.

Unlocking Growth Opportunities

Strategic Networking Initiation

Lead Innovation Collaborations

Unlock Access to Investment Opportunities

Privileged Access to Industry Insights

Command Premium Pricing

Overcome Customer Barriers to Entry

Expand Limited Digital Footprint

Address the Visibility & Credibility Gap

WHAT KIND OF SUPPORT DO YOU NEED?​

Just because you can, doesn’t always mean you should. 

Here are the levels of involvement we have for you. Whatever you’re ready for, we got you.

TIER ONE:
ICONIC ESSENTIALS

Basic Brand Strategy
  • Brand Direction
  • Communication Strategy
  • Communication Pillars
  • Content Pillars
 
Creative Direction
  • Brand Board
  • Shotlist Development
  • Production Direction
  • Content Pillars Creation

Content Creation
  • 1 Month Content Strategy
  • Content Pillars Creation
  • Topic Outline for 5 Posts Per Week
  • Talk Points Development & Caption Writing

Starts at $300 monthly

TIER TWO:
ICONIC PRO

Everything in Essentials
  • All Inclusions In Basic Brand Strategy
  • All Inclusions In Creative Direction
  • All Inclusions In Content Creation
  Pre-Production Guidance
  • Pre-Production Briefing
  • Media Production Training
Production Management
  • Dedicated 6 Hours For Materials Production
  • On-The-Day Production Direction
  • Production Of Official Videos For Content Outlined In Content Plan
  • Production Of B-Roll Videos For Content Outlined In Content Plan
  • Turnover Of All Raw Videos And Images
Starts at $600 monthly

TIER THREE:
ICONIC PRO ++

Everything in Essentials
  • All Inclusions In Basic Brand Strategy
  • All Inclusions In Creative Direction
  • All Inclusions In Content Creation

  Everything in Pro
  • All Inclusions In Pre-Production Guidance
  • All Inclusions In Production Management

Post-Production Management
  • Basic editing for content outlines in content plan
  • Turnover of all materials in content plan in ready-to-post format
  • Turnover of curated B-Roll materials to supplement the content plan

  Starts at $800 monthly

You don't need to do it yourself.
You are worth the investment.

GET STARTED

OUR RESULTS

We’ll work with you within a truly intimate, immersive environment.

Case Study 1
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The Challenge: A non-profit organization needed to raise Php 1,000,000 for a disaster recovery and livelihood program.
Our Solution: We developed and implemented a donation campaign based on an aspirational marketing approach while optimizing experiences pre-, during, and post-donation to encourage sharing online and among the donors’ intimate networks.
Our Results: The organization has raised 140% of their target in only 6 months, and has been equipped with optimized brand experiences to continue the fundraising initiative after the campaign to expand the reach of the livelihood program.
Case Study 1
Case Study 2
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The Challenge: An HR Solutions BPO company needed a business strategy and operations optimization to get back on track from a month-over-month 300% loss.
Our Solution: We conducted a comprehensive brand and business operations audit, recalibrated their revenue margins and expense management protocols, implemented an optimized client experience, conducted an intensive client management training, and assigned a fractional Business Development Director to oversee the teams for 3 months.
Our Results: In only 3 months, the company has improved their profitability from - 300% to breaking even, and is set up for continous quarterly growth.
Case Study 2
Case Study 3
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The Challenge: A digital service provider needed to strengthen their operations, gain consistency in their business development, and improve their revenue generation.
Our Solution: Across 18 months, we focused on developing a strategic brand for them, standardized their sales process and client experience, optimized their operational processes, and implemented consistent offline and digital marketing initiatives.
Our Results: The company's monthly recurring revenue was up by 500%. With the systems and brand touchpoints optimized for scaling, they have been set and are ready for continuous, consistent, predicatable growth.
Case Study 3

FAQs

Project Iconic is AVARI’s specialized brand and business advisory service tailored for founders, industry visionaries, and business leaders. We use the power of lifestyle marketing and PR, to build brand equity and thought leadership, because founders with stronger personal brands are more likely to have successful ventures.

Developing a strong personal brand directly affects the performance of your business ventures. Redefining influence and harnessing it to affect your businesses is a game changer for entrepreneurs around the world. From unlocking strategic network opportunities, commanding higher price points, privileged access to industry forecasts, to more easily overcoming customers’ objections and barriers to entry — the advantage of thought leadership unlocks scaling and growth opportunities for you.

The timeline for results varies, but we find the balance between building for long-term success and hitting quick wins. 

But here, too, we don’t believe in sugar coating things. While we know our strategies bring results multiple times over, you are responsible for your own revenue generation potential.

This is entirely dependent on the viability of your products and ideas, the execution of your business plans, the time and resources you invest, the effort you are willing to devote.

We work together so that you can use your personal brand to build economic engines.

It’s a discussion of time vs. cost.

Tier 1 is for you if all you need is a plan and the guidance on how to do it yourself. You will receive a strategy, a content plan, and recommendations on how to shoot your content. Lower investment cost, more of a DIY.

Tier 2 is for you if you want the strategy, the plan, and the support to shoot your videos. You also only need the raw materials and don’t need help with editing, because you can navigate through basic editing tools. We will be giving you clear instructions for post-production editing and recommended user-friendly tools.

Tier 3 is for when all you want to do is receive the edited, read-to-publish videos and imags for the entire month. All you need to do is schedule and hit the “publish” button.

Yes, 3 months minimum. Then it’s a month on month renewal afterwards.

You’re welcome to go tier-hopping each month, your lock in does not start over. We know that the level of support you need could drastically change every month, and tbh we think that’s always a good thing.

When were you ever not?

GET STARTED

Ambition. Audacity. Authority.

Because, why not?

I'M IN
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